Law of European Union Essay Example | Topics and Well Written Essays - 2500 words

Law of European Union - Essay Example Article 59 of the EC Treaty will also apply in this case, since the Government is proposing to restrict the production and distribution of rockets and mandate their sale only through certainly registered outlets. The purpose of allowing free movement of goods as set out in Article 2 of the EC Treaty is to establish a common market. According to Article 14 of the EC Treaty, the â€Å"internal market shall comprise an area without frontiers in which the free movement of goods, persons, services, and capital is ensured in accordance with the principles of this Treaty.† Under this principle, the measures that could be equivalent to measures to impede the free functioning of the common market would include customs duties or discriminatory taxation systems, any quantitative restrictions on imports and exports or measures that are equivalent to the imposing of import and export restrictions. In the light of the above, the measures that are proposed by the UK include restrictions on imports of rockets and therefore constitute trade barriers to the common market. Similarly, the restrictions on purchasing, possessing or supplying rockets could also constitute similar barriers to trade and free movement of goods within the European Union and undermine the Common Market. The meaning of quantitative restrictions on the free movement of goods was defined in the case of Riseria Luigi3 where any measure that amounts to a â€Å"total or partial restraint† on imports or exports would constitute a restriction. On this basis, therefore, the imposition of regulations for rockets as per Section 2 of the proposed statute could in itself be viewed as a partial restriction on imports. Similarly, Section 3 has specifically included restrictions on individuals in importing rockets. One example that may be cited in this context is the case of Commission v Italy4 where a complete ban was mooted on pork products.

Innocent Drink Essay Example | Topics and Well Written Essays - 1750 words

Innocent Drink - Essay Example The purpose of this paper is to analyze the strategies that had been adopted by Innocent Drinks to become one of the most popular brands in the fruit smoothies market. The aim is to evaluate ways in which a company had implemented its strategies to rise from a humble beginning and becoming a major market player. One of the most interesting facts about this company is that its organizational structure has gone through massive changes that had impacted overall business. The organizational structure of a company refers to its shape or hierarchical structure. The organizational structure describes allocation of tasks, supervision and coordination that helps in achieving desired goals. In case of Innocent Drinks, the company was set up by Richard Reed, Adam Balon and Jon Wrigh and was initially funded by Maurice Pinto (a wealthy businessman). The company had a little more than hundred staff while commencing the operations. There was minimal hierarchy in the organization. The unique feature about Innocent Drinks is that it does not own any of the juicing facilities. The company simply contracts the work of manufacturing smoothies to different sites. The growth of the company in first six years of its establishment is nothing less than a success story. By 2005, the company became the fastest growing smoothie company in U.K. Constant product innovation has been one of the most important factors that had contributed to growth of the company. The reason behind growth of the smoothie market in U.K. can be assessed with the help of PESTLE factors. Political: The political environment in the U.K. is stable that had enabled fast growth of the fruit smoothie industry. The U.K. government required a smoothie manufacturing company to state whether the products that is being produced is either concentrated fruit juice or pure fruit juice. Also, the government had been promoting anti-obesity campaigns and promoting development of health drinks (Rao, 2004). Economic: